Implementing an automated sanitization solution achieves the same goal as a manual action: saving time.
Continue reading →
The use of fragrance in various sectors of the health care industry has been widely recognized for its ability to improve the way patients feel.
Continue reading →
HVAC is an English acronym, widely used in all fields of industry, which stands for Heating, Ventilation and Air Conditioning. That is, it corresponds to the functions of heating, ventilation and air refrigeration.
What advantages for scenting delivered by an Hvac system ?
Room scent diffusion , using area channels and the best solution to achieve homogeneous room scenting in large rooms and large areas, such as Shopping Centers, Hospitals, Stations, Airport, Large Hotels, but also an excellent technique for smaller environments, such as Shops, Offices and Villas.
Nanoparticles are delivered from the Special Scent Diffusers within the same channels. This Scent diffusion technology is used in all d scent diffusion systems connected to an Hvac, they create an in-room, uniform and subtle scenting without high or low points in the scenting process.
How often does an HVAC system need maintenance?
The systems do not need much maintenance, the only one being to refill the room fragrance container once it is finished, and to use fragrances that are not excessively heavy (as specific weight), so as not to leave residue on the channels and area delivery nozzles. Special Scent large room fragrance diffusers can be set remotely, managing consumption and amount of fragrance dispensed. We recommend viewing our olfactory catalog of fragrances and room scents.
Can oil damage my air conditioning system ?
Absolutely not. Special Scent fragrances are designed to work specifically with our state-of-the-art cold air diffusion technology. The way it works is by breaking down the oils into nanoparticles and then releasing them as a cool, dry mist throughout your ventilation system. This means that not only will there be no residue or damage to your ventilation system, but it is safe around artwork, pets, children, and furniture.
Does my air conditioner have to be on all the time to circulate the fragrance?
Yes. In order for the fragrances to scent the room, the system ventilation must be on.
Do HVAC systems operate only on cold air?
No, Special Scent’s HVAC systems can also be used with fan or heater settings in the central air conditioning system. Keep in mind that warm air will give you a slightly stronger fragrance.
If you are interested in diffusing fragrance for your business via air conditioning system discover our HVAC diffusers
Learn more: Environmental scenting and odor control for hospitals and health care facilities
We all want something customized to our styles and preferences, and today’s fragrance marketing strategies speak to this. Because scented products sell so frequently, personalized fragrances stand out and get consumers’ attention. Being able to customize a fragrance that fits your lifestyle, needs, and olfactory preferences adds value to the consumer’s purchase decision.
Customized products make your brand stand out and create brand loyalty. It makes customers feel special because your brand takes their interests into account. Fragrance brands like Specialscent can increase customer loyalty by leveraging personalization in their fragrance marketing strategy.
In recent years, more and more companies have used scent marketing to create a pleasant atmosphere. It is becoming clearer how important scent is. Not only in customer buying behavior, but also in terms of brand loyalty, corporate identity, and satisfaction of your customers and staff
If you need help from specialists in choosing your fragrance contact us or chat with us.
When was the in-store scent strategy born?
In the mid-1990s, psychologists found that in stores where the room was lightly scented, sales increased. Further research followed, but it was not until 2002 that this concept was labeled: scent marketing ( 2 ). Despite its increasing use in various contexts, the underlying mechanisms are still rather undefined. The consequence is that the power of scent is underestimated when it can offer so much.
When a scent is diffused, molecules travel directly through the nose to the olfactory bulb, which is connected to the limbic system-the emotional brain. This implies that the scent is not first processed in the thalamus, but subliminally. The advantage of this is that scent has an immediate effect on the customers’ mood and indirectly on how the customer perceives and evaluates your company and brand.
Creating an emotion for customer while buying
In modern society, it is easy to be overwhelmed by the abundance of sensory stimuli; for example, (loud) music in clothing stores, (colorful) interiors, and different shades of light. Meanwhile, the right fragrance can provide a relaxing and appropriate atmosphere.
Since fragrance is strongly related to emotions, it has an important influence on our mood. Each scent has different strengths and qualities. For example, eucalyptus has been shown to reduce fear, lemon improves mood, and lavender reduces anxiety and fear.
(Read more in our article: Winning customers with olfactory marketing.
The Marketing of Fragrances
There are several ways to use fragrance in a marketing strategy. So spreading the fragrance of freshly baked bread in a bakery is a good advertising approach. Similarly, scent is used as an element to add atmosphere to a room. This technique is widely used in hotels, airports, stores, banks, casinos, and other settings.
Learn more: What are HVAC systems?
In short, scent marketing can have beneficial consequences for your business. More and more research shows that fragrance plays an essential role in marketing and brand identity. Likewise, each fragrance has a different quality that can be used to your advantage. Whether it’s increasing sales figures, improving your office performance, creating a unique brand, or simply the gratification of an aromatic room; Specialscent fragrance diffusers are an answer to your needs.
Discover our fragrance diffusers for large rooms.
Playing with your senses, brands have been doing this for a long time. But your nose, for its part, was somewhat neglected at first. It’s only in recent years that brands have realized the value of tickling your sense of smell. What’s the point? To give you a sensory experience to influence your buying behavior and the emotional connection you have with the brand. But how can a smell penetrate so deeply into our brains that it is used for marketing purposes? Together we analyze the machinery of olfactory marketing, an inspired trend!
Retail, luxury hotels have pioneered olfactory marketing. White tea-based fragrances in Shangri-La group hotels or manly scents in Abercrombie’s ready-to-wear stores … Some examples of fragrances that concentrate an identity and evoke different emotions. But nowadays olfactory marketing has managed to convince much more diverse sectors such as the automotive industry (that famous scent of “new” that we love so much), banking, culture and many others. Even companies are getting into the scent business and are spreading vitamin-rich scents in open spaces to increase employee creativity and productivity.
When was olfactory marketing born?
We find the first traces of olfactory marketing in the late 1970s with the opening of the first department stores in Paris. According to Aristide and Marguerite Boucicaut, the founders of Le Bon Marché, the modern consumer must have a new experience with the product. This customer could see it, touch it, smell it, to the rhythm of a musical ambience. It was not until the early 1950s that marketing professionals became interested in the impact of color and, later, touch in buying behavior.
Since then, research and creativity have constantly evolved. Engaging our five senses by creating a visual atmosphere or conveying music has become standard in the fashion, beauty or wellness industries. Yet despite the growing interest in sensory marketing for professionals, smell remains one of the least exploited senses.
What is the olfactory signature?
More and more brands want to express their identity through a fragrance. They try to use a recognizable and memorable fragrance to strengthen the emotional ties between the brand and the customer. This is called the olfactory signature. Some companies and perfumers even specialize in creating these bespoke fragrances. Today we discuss the work of an olfactory designer, whose goal is to transcribe a brand’s universe into a composition. By diffusing this particular scent, the goal of the brand goes beyond just a purchase; it wants to become a lasting impression and cause a feeling of pleasure and well-being for the consumer.
What are the strengths of Olfactory Marketing?
Olfactory marketing, therefore, an integral part of sensory marketing, creates olfactory actions that draw the consumer’s attention, when desired, the chosen place for the required duration in order to generate awe and remember the product/brand . In this regard, it is important to remember that the chosen olfactory logo plays a decisive role because it informs the entire value system and media communication with the consumer. It promotes and reinforces the company’s image, enhances and emphasizes the products / services and allows you to be remembered. Psychologically, aroma is instinctively associated with something good, positive, gives a perception of quality. Suffice it to mention the immediate association between the smell of vanilla and Borotalco, a manufacturer of talcum powder in the past and ‘unknowingly created anolfactory logo. Market studies have shown that brand memory increases in environments with a pleasant smell.
If you are looking for a partner to help you with your marketing growth strategy, we can help you with the implementation of:
- Scented Flyers
- Customized fragrances
- Olfactory Logo
- Custom courtesy lines
- Scented paper envelope
- Scented business cards
Learn more: Marketing Strategy with Special Scent Custom Fragrances
If you want to find out what tools are useful for doing olfactory marketing click here
Health first
Thanks to new technologies, it is getting easier and easier to take care of your own with Personal Protective Equipment. Health and personal protection are important aspects in every person’s daily life. Each of us wants the best for the people we love, consequently it is necessary to equip ourselves with the right tools for each particular need.
Despite all the precautions taken, there are many new devices that greatly improve your safety. Basically, it can be said that maintaining proper behavior is always recommended but equipping yourself with new devices to increase your protection is even better.
Analysis of Personal Protective Equipment
Specialscent keeps up with the times and offers its customers the best personal protective equipment. Starting with simple cleaning for hands, the Disinfectant Gel we propose does not need water to be used. We have two types of masks: the KN 95 silicone with replacement filter and the FF P2. The FFP2 class are very common masks in work environments, they protect against harmful substances, in fact they can retain up to 94% of the particles found in the air. Nevertheless, they are the KN 95 masks, with their replacement filter and parts that are fully disinfectable and ready to use.
Technology is on our side
Moving into the electronic realm, for quick, safe and non-contact control the Infrared Thermometer has no equal. Finally, the Pulse Oximeter is a non-invasive and very accurate instrument. Basically, this device allows the measurement of oxygen saturation in the blood and also provides information on heart rate, one of the most important vital parameters.
Learn more: Winning customers with olfactory marketing
Specialscent is happy to be able to offer tools that can protect the health of its customers.
Health always comes first, we wish you all the best in this World!
The Essence of the Work
We managed to combine musical notes with olfactory notes and created a Perfume that fits perfectly for Movie Theaters and Theaters.
Theater Fragrance is an essence designed to satisfy all lovers of theatrical works and beyond. Those who love the theater know that entering these magnificent structures is anexperience in all senses. Specialscent wants to offer this experience in an olfactory key.
The True Scent of Musical Notes
Specialscent wants to bring the excitement of the theater into your environment. We have developed this Fragrance to offer our customers a true sensory experience. In fact, this essence will be a real carnival for your nose, rely on our experience in the field of scenting!
Clearly, every environment is composed of many elements such as light, wall colors, furniture and much more. Yet all these elements take on a totally different appearance when accompanied by a Scent.
A unique thrill as in Theater
The Theater Perfume is ready to turn your environment upside down and give your venue a unique touch. Your guests will immediately notice the difference and be amazed by this sumptuous scent.
The delicacy and sweet olfactory notes carry all the elegance you can find upon entering the theater.
The Fragrance that pervades your environment is not just an aesthetic fact, stimulating the sense of smell is equivalent to stimulating olfactory memory that creates pleasant memories in our minds. The power of the sense of smell is related to the pleasure of smelling a Fragrance like this one that relaxes and enchants the soul.
If you are ready to go back in time and smell the Scent of Theater, wait no longer and try the new Fragrance. All you need is a CLICK HERE!
Learn more: Personal protective equipment
Specialscent is able to offer you pleasantly unexpected results thanks to the experience gained in this field over the years, we are at your disposal and we know you will not be disappointed.
Choose your ambient Perfume…
At Special Scent you will find a new world just waiting to be discovered. Each of our Room Scents is carefully prepared by a Team of experts who make their work a passion. What’s more, all of our products are Made in Italy, their origin is certified and their production is followed step by step to ensure high quality standards.
Every Fragrance has its own story
Each Fragrance possesses unique olfactory notes that can be traced back to the Olfactory Pyramid. This Pyramid consists of several levels from the base to the tip that form a detailed classification of each type of Fragrance. Special scent not only creates fragrances from raw materials, plants or spices but structures unique compositions to enhance each olfactory note. In fact, our fragrances not only scent your environment as a normal ambient essence would, but create something more.
Creating an experience with the sense of smell
The extra touch that our Fragrances have is that they not only scent your environment but also create a real experience. The power of smell should not be underestimated, because creating an olfactory experience, a pathway, a memory in the mind is the first step in making a moment unforgettable. Every moment can become unforgettable if it is accompanied by a special Scent.
Perfume for Every Room
Special Scent, expert in environmental fragrance, creates professional scented environments with olfactory notes matched to your environment, whether domestic or professional, our perfumes, aromas and fragrances will release unforgettable olfactory emotions.
Perfume your world with a Fragrance capable of awakening the scented magic in the air. Just CLICK HERE to reach our section dedicated to advice on room fragrances
We are able to offer you results that will leave your guests speechless, your customers who will be happy to be involved in an environment that smells of emotions
Learn more: The Scent of Musical Notes
Special Scent wishes you a Merry and Fragrant Christmas!
Experience the Magic of Christmas fragrance with Special Scent New Room Perfumes
As the holiday season approaches, embrace the enchantment of Christmas fragrance with Special Scent new room perfumes. In this festive release, we proudly present two captivating fragrances designed to elevate your home; ambiance. Let delve into the essence of Edelweiss and Hawthorn, each offering a unique olfactory experience for the most wonderful time of the year. Explore the magic of scent and discover why Special Scent is your go-to destination for a fragrant and memorable Christmas.
1. Edelweiss: Capturing the Purity of Dolomite, Most Beautiful Flower
Step into the charm of Christmas with our Edelweiss fragrance, carefully crafted for the sweetest celebration of the year. Immerse your home in the pure and delicate notes of this exquisite flower. Edelweiss belongs to the Heart Notes category, offering a floral and well-balanced mix perfect for the holiday season.
2. Hawthorn: Infuse Warmth and Tranquility into Your Home**
Embrace the cozy ambiance of Christmas with our Hawthorn fragrance, designed to create a warm and peaceful atmosphere. Let the predominantly sweet notes, with a subtle touch of bitterness reminiscent of the hawthorn plant, fill your space with a comforting fragrance. Transform Your Home with Christmas Aromas Elevate your Christmas experience with these two new fragrances from Special Scent. Imbibe your surroundings with the unmistakable scents of the season, creating a fresh and delightful ambiance. If you; re seeking a break from traditional decorations and wish for an authentic Christmas atmosphere, these fragrances are the perfect choice.
The Power of Scent in Advertising Marketing Discover the new frontier in advertising – the sense of smell. The special scent brings you a sensory
experience that creates lasting memories. Our innovative and modern products aim to stimulate your sense of smell, adding a unique dimension to your festive celebrations. Trust our experience to deliver pleasantly unexpected results.
Why Choose Special Scent?
Benefit from our years of expertise in the fragrance industry. Special scent is committed to providing you with unparalleled products and experiences. We understand the importance of scent in creating a memorable atmosphere, and we assure you that your choice of fragrances will not disappoint.
Contact Us Today
Explore the world of Special scent and let the magic of Christmas unfold in your home. For any inquiries or assistance, we are at your disposal, ready to ensure your experience with our products is nothing short of delightful. Trust Special scent for a Christmas filled with enchanting aromas and joyous memories!
The Magic of Christmas is in the Air…
Specialscent offers new Fragrances as Christmas Room Scents!
We are pleased to present these two new Fragrances that have been prepared especially for the sweetest Holiday of the year! The Scent of Edelweiss encapsulates all the purity of the most beautiful flower in the Dolomites and releases it in your home. Its olfactory notes are sweet and delicate and are part of the Heart Note category, a floral and balanced blend that is perfect for this time of year.
Also the Hawthorn fragrance is not to be outdone, it is a fragrance that can create a warm and peaceful ambiance! Its olfactory notes are predominantly sweet with a slight bitterness in the background, just like the plant!
Christmas Room Scents are here for you…
Let all the Fragrance of Christmas enteryour home thanks to these two new Fragrances! Their unmistakable aroma is the key to having a fresh and fragrant environment like never before. If you are tired of using the usual decorations and want a proper Christmas environment, these Fragrances are for you.
The new frontier of Advertising Marketing is the sense of smell, stimulate this sense to the maximum with aromas that are able to create a sensory experience and memories! This is precisely why Specialscent is looking for offers innovative and modern products, rely on our experience!
Learn more: Christmas Flavors and Fragrances
Specialscent is able to offer you pleasantly unexpected results thanks to the experience gained in this field over the years, we are at your disposal and we know you will not be disappointed.